The privacy technology market has reached $5.37 billion in 2025 and is projected to grow to $45 billion by 2032. With 20 US states now having comprehensive privacy laws and new requirements effective January 2026 in Indiana, Kentucky, and Rhode Island, privacy management has shifted from compliance checkbox to operational necessity. The Forrester Wave Privacy Management Software Q4 2025 recognized the maturation of this market, with AI-powered automation and cross-regulation support becoming essential differentiators.
Major market movements include Veeam’s $1.725 billion acquisition of Securiti, Osano’s acquisition of WireWheel, and OneTrust’s rumored PE discussions at $10B+ valuation.
How We Evaluated
We assessed consent management including cookie consent, preference centers, and cross-device consent synchronization. DSAR automation covering request intake, identity verification, and fulfillment workflows was critical. Data discovery and mapping capabilities for identifying personal data across structured and unstructured sources mattered. Regulatory coverage across GDPR, CCPA/CPRA, and the expanding landscape of US state and global privacy laws was important. Integration ecosystem with data sources, marketing tools, and enterprise systems counted heavily. Scalability for enterprise deployments with thousands of data sources rounded out the criteria.
1. OneTrust
Score: 97/100
OneTrust is the dominant market leader, serving 14,000+ customers including over half the Fortune 500. Named a Leader in both the Forrester Wave Privacy Management Software Q4 2025 with highest scores in Strategy and Current Offering, and the IDC MarketScape for Data Privacy Compliance Software 2025. The platform provides the most comprehensive privacy management suite.
Forrester Wave Leader with highest scores for Strategy and Current Offering. Serves half of the Fortune 500 with proven enterprise scale. Nearly 500 global integrations across data sources and enterprise systems. CMP Compliance Assistant with automated scanning for consent management. Third-Party Risk Agent with agentic AI for vendor assessment automation. Privacy Automation Discovery for near real-time data visibility. Strategic BigID partnership enhances data intelligence capabilities.
Best for: Large enterprises requiring the most comprehensive privacy platform with global regulatory coverage and extensive integrations
2. BigID
Score: 93/100
BigID provides AI-powered data security and privacy with the most advanced data discovery capabilities. Named a Leader in the IDC MarketScape 2025, BigID’s patented ML technology with NLP, NER, deep learning, and LLM delivers superior data classification accuracy. The BigID Next platform launched in 2025 as the next-generation AI-powered privacy and security solution.
IDC MarketScape Leader with industry-leading AI-powered data discovery. Patented ML with NLP, NER, and deep learning for classification accuracy. Agentic AI-powered data mapping for automated ROPA creation. Privacy Executive Console for executive visibility and reporting. Standalone CMP launched 2025 for consent management. $1.25-1.3 billion valuation with $139.5M revenue. Strategic partnerships with OneTrust and TrustArc extend platform value.
Best for: Organizations prioritizing data discovery and classification accuracy with AI-powered automation across hybrid and multi-cloud environments
3. TrustArc
Score: 89/100
TrustArc is the privacy industry veteran with deep regulatory expertise backed by Nymity Research with 50,000+ expert-written privacy references. The Arc platform launched in 2025 as a modern AI-powered privacy management solution. Acquired by Main Capital Partners in October 2025, signaling continued investment in product development.
Arc platform launched 2025 with AI-powered privacy management. Nymity Research provides 50,000+ expert-written privacy references. Cookie Consent Manager with automated compliance monitoring. Individual Rights Manager for DSAR automation. AI-assisted record creation for data mapping. Integration with BigID for enhanced data discovery capabilities. Main Capital Partners acquisition October 2025 ensures continued investment.
Best for: Organizations valuing deep regulatory expertise and research-backed compliance guidance with modern AI-powered automation
4. Securiti (Now Veeam)
Score: 88/100
Securiti pioneered DSPM-driven privacy management, combining data security with privacy operations. Acquired by Veeam for $1.725 billion in December 2025, creating the industry’s first Trusted Data Platform. The acquisition extends Securiti’s reach to Veeam’s 550,000+ customers including 82% of the Fortune 500.
Veeam acquisition at $1.725B creates Trusted Data Platform. DSPM-first approach combines data security with privacy operations. Automatic data relationship mapping across structured and unstructured sources. Automated DSAR collection, verification, and fulfillment. Cross-border transfer risk detection for data sovereignty compliance. AI governance and data sovereignty controls. Access to Veeam’s 550,000+ customer base including 82% of Fortune 500.
Best for: Organizations wanting integrated data security and privacy with enterprise-scale backup and recovery from the Veeam ecosystem
5. Ketch
Score: 85/100
Ketch is the privacy platform innovator focused on AI-ready data governance. The Progressive Consent framework launched in 2025 enables dynamic consent collection that adapts to user context and regulatory requirements. Strong developer-friendly approach with robust API integrations.
Progressive Consent framework launched 2025 for dynamic consent collection. AI-ready data governance for LLM and AI pipeline compliance. Dynamic Consent Controls for children’s privacy and wiretapping compliance. Real-time data mapping for automated ROPA creation. Strong integrations with Salesforce, AWS, HubSpot, and marketing platforms. Developer-friendly approach with robust APIs. Raised $43-54M from Acrew Capital, CRV, and Ridge Ventures.
Best for: Organizations building AI/ML capabilities requiring privacy-aware data governance and developer-friendly integrations
6. Didomi
Score: 83/100
Didomi is the global consent management leader, recognized as a G2 Leader for 12 consecutive seasons. Multi-regulation CMP supports GDPR, CCPA/CPRA, LGPD, and 45+ languages with geo-targeted consent banners. Acquired server-side tagging platform Addingwell in April 2025 to enhance privacy-preserving analytics.
G2 Leader for 12 consecutive seasons in consent management. Multi-regulation CMP covering GDPR, CCPA/CPRA, LGPD, VCDPA, and more. Geo-targeted consent banners in 45+ languages. Privacy Request Module for DSAR automation. Addingwell acquisition April 2025 adds server-side tagging. $82.6M Series C raised April 2025 with Marlin Equity Partners. $128M total funding with $15.5M revenue in 2025.
Best for: Global organizations prioritizing consent management excellence with multi-language, multi-regulation support
7. Usercentrics
Score: 80/100
Usercentrics is the leading Google-certified CMP with recent expansion into AI governance through the MCP Manager acquisition in January 2026. Strong presence in the European market with Cookiebot integration and EUR 660 million valuation after $21M Series C with Google participation.
Google-certified CMP with native Consent Mode integration. MCP Manager acquisition January 2026 adds AI workflow consent management. IAB TCF 2.2 compliance for programmatic advertising. Meta Signals Gateway and Server-Side Tagging integration. Free tier available for small publishers. EUR 660M valuation after $21M Series C with Google participation. $117M revenue in October 2025.
Best for: Publishers and advertisers requiring Google-certified consent management with strong European regulatory compliance
8. Transcend
Score: 78/100
Transcend provides privacy infrastructure with the deepest API and SDK integration capabilities. Named a Leader in the IDC MarketScape 2025 for data privacy compliance software. The platform excels at connecting to data warehouses, SaaS tools, and custom services for comprehensive DSAR automation.
IDC MarketScape Leader for data privacy compliance software. Deep API and SDK integration for data warehouse connectivity. System Discovery across SSO, codebase, and CDP for data mapping. Data rights automation layer for comprehensive DSAR fulfillment. Cookie consent with privacy-preserving analytics. $40M Series B raised May 2024 led by StepStone Group. $90M total funding from Accel, Index Ventures, and 01 Advisors.
Best for: Technology companies requiring deep API integration for automated data rights fulfillment across complex data architectures
9. Osano
Score: 75/100
Osano provides privacy-focused compliance designed by legal experts with transparent pricing. The December 2023 WireWheel acquisition added comprehensive DSAR and data mapping capabilities. Unified Consent & Preference Hub simplifies consent management across touchpoints.
Designed by legal experts for privacy-focused compliance. WireWheel acquisition December 2023 adds comprehensive DSAR and data mapping. Unified Consent & Preference Hub for centralized consent management. 550+ standard system integrations via point-and-click recipes. Transparent pricing model published on website. Vendor governance and risk assessment capabilities. $25M Series B raised August 2023 with $44.4M total funding.
Best for: Mid-market organizations wanting transparent pricing and legal-expert-designed compliance workflows
10. WireWheel (Now Part of Osano)
Score: N/A - Integrated into Osano
WireWheel was acquired by Osano in December 2023 and its capabilities are now integrated into the Osano platform. Historical strengths included the Universal Privacy Consent Platform (UPCP), comprehensive DSAR verification with knowledge-based authentication, and Microsoft Priva integration. Organizations evaluating WireWheel should assess the combined Osano platform.
See Osano above for current privacy management capabilities
Market Outlook
Privacy management is converging with data security (DSPM), data governance, and AI governance into unified data intelligence platforms. The Veeam-Securiti and Osano-WireWheel acquisitions signal consolidation around comprehensive data platforms. Key trends for 2026 include Universal Opt-Out mechanism requirements in 11+ states, AI governance integration as EU AI Act enforcement begins, and increased state attorney general enforcement as federal privacy legislation stalls.
Organizations should prioritize platforms with strong data discovery capabilities, automated cross-regulation compliance, and integration with AI governance for emerging requirements.